Chiliz (CHZ): The Socios platform partners with UEFA!
Truly launched during confinement, the fashion for token fans is always full . These crypto tokens which strengthen the links between clubs and fans continue to attract a growing number of clubs or organizations. And in this little game, Socios.com looks like a big fish. The platform has also just entered into a partnership with one of the most important sports organisations: UEFA.
For the next 3 seasons, Socios and UEFA will work hand in hand to engage European football fans even more strongly. A partnership that notably includes the distribution of the European organization’s fan tokens.
Focus On The Partnership Between Socios.Com And UEFA!
Through this partnership, the Socios.com platform will offer fans tokens for the following continental football competitions:
- UEFA Champions League
- UEFA Europa League
As well as the less ones including the;
- UEFA Super Cup
- UEFA Europa Conference League
If Socios.com was best known for fans tokens of sports clubs, with leading partners such as Paris Saint Germain, Manchester City or Juventus of Turin, the platform has already launched fans tokens of organizations. Thus, the UFC is a long-time partner of the platform.
The partnership concluded between UEFA and the platform also provides that Socios.com will also become the regional sponsor in the United States of the Champions League and the UEFA Super Cup until 2024. This partnership will allow Socios to reinforce its visibility in the land of Uncle Sam via virtual banners or billboards.
For fans who own these fan tokens, UEFA plans to reward them: VIP trips, exclusive visits to UEFA headquarters or even tickets for certain matches, the possibilities are endless. Guy-Laurent Epstein, marketing director of UEFA, does not hide his enthusiasm about this partnership:
We are delighted that a market leader like Socios.com will become UEFA’s first Fan Token Partner. We are always looking for innovative partnerships, including with the growing cryptocurrency market and blockchain-based fan engagement. With a wealth of experience working with some of the best sports organizations around the world, it’s clear that partnering with Socios.com is an ideal complement that brings added value to fans. We hope for a fruitful relationship over the next three seasons.
The Booming Fan Token Market?
While they have long been confined to the world of football, it seems that token fans are now opening up to other horizons. At the moment and for a few more days, the Binance platform is for example at the heart of the launch of the fan token of the Formula 1 team Alpine.
More and more clubs are joining the ball, like Arsenal or AS Monaco. National teams, like the Italian Squadra Azzura, also bet on fan tokens. The Socios.com platform is also increasingly visible on American sports grounds. With why not the idea of offering NFL or NBA clubs the launch of their own fan tokens?
At the time of writing, the fan token market is worth more than $315 million. The PSG fan token is the one with the largest marketcap, at $50 million, well ahead of Manchester City and its $36 million.
What Impact On The Price Of The Chiliz Token (CHZ)?
Announced yesterday, this news helped boost Chiliz (CHZ) prices. Nevertheless, over the last 24 hours, the token has posted a decline of 0.96% in a crypto market that has lost just over 2%.
The following graph shows the price of the token over the last 3 months. In a market context at half mast since mid-November, the CHZ token has shown a drop of nearly 60% over this period. Compared to its all-time high recorded last March, the token has lost more than 75%. If the prospects around fan tokens seem to be bright, it is clear that the market is becoming very competitive. A few months ago, the giant Binance made the bet to enter this market. A giant that could end up overshadowing Socios.com a lot.